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RET: Repeated Evaluation Technique

Innovativeness is defined as ‘originality by virtue of introducing new ideas’. Thus, innovative designs often break common visual habits and are evaluated as relatively unattractive at first sight. In most empirical studies, the aesthetic appreciation of consumer products is measured without previous elaboration, so people cannot understand the products and consequently, cannot assess the inner qualities of such material. The Repeated Evaluation Technique (RET) simulates time and elaboration effects of everyday life interaction and is therefore a dynamic test procedure that clearly improves the validity of attractiveness evaluations.

md-IAT: multidimensional Implicit Association Test (IAT)

The mde-IAT is an innovative procedure yields detailed information on the multifaceted nature of brand associations that can add up to a more abstract overall attitude. Just as the IAT, its multi-dimensional extension and application is suited for reliably measuring attitudes consumers may not be consciously aware of, able to express, or willing to share with the researcher. As the most important result of an md-IAT, we obtain insights into the implicit profile of a product or a brand.

BBSI: Blended Brand Strength Index

Brands are one of the most valuable assets a company has. Successful branding means fast and accurate recognisability of the brand identity. The BBSI can used as an objective visual brand strength indicator to measure absolute and relative visual strengths of specific brands.

IM-UDE: Identification Machine for Unique Design Elements

The IM-UDE is a procedure that is capable of identifying the so-called "Unique Design Elements" (UDE) constituting a brand or a specific consumer product. As the technique runs in terms of implicit procedures, IM-UDE makes it possible to identify UDEs without asking the consumers directly.